The purpose of this study was to create a line of alcoholic beverages along with ads, business cards, and merchandise. Dead Sailor is a craft gin distillery that specializes in strong gin soda. Their niche is a creative, craft twist on the common hard seltzer. The market for these drinks is full of un-inspired copycats, and Dead Sailor looks to stand out with bold, dark, and stylized branding. I created a pirate-inspired logo to reflect the name and concept. Black and white is used a lot for strong beverages, it gives a timeless, high-quality feel as well. The fonts I chose keep up the pirate concept while also staying modern, and the logo was meant to give off a warning label vibe.
PRODUCT
I created a set of illustrations to differentiate each flavour. This helps to stand out from competitors as well.
ADS
For the ads, I added splashes of colour on each can to further illustrate the different flavours. An image of a rough sea was chosen and edited to fit the brand.
Business Card
A business card was created to reflect the brand. I used the knife illustration for balance, and a very dark skull pattern on the back for texture.
MERCH
Programs used: Illustrator, Indesign, Photoshop