This study was to create a music festival with a consistent logo, poster ad, ticket, wristband, and merchandise. Heatwave is a summer rap music festival happening in Atlanta, targeted at a younger adult audience. I created a ski mask illustration and used a monochromatic red colour scheme to reflect the themes found in the music genre. The very bold type is easily visible and also speaks to the genre.
Poster
Ticket
For the ticket, I kept the colour scheme and design aspects consistent, only thickening the lines on the illustration to increase visibility at a smaller size.
WRISTBAND
MERCH
Programs used: Illustrator, Indesign, Photoshop