The goal of this study was to take an existing business and give it a full re-brand. This included a new logo, brand colours, a fully responsive desktop and mobile landing page, ads, a sandwich board sign, and stationary package. Thorough marketing research was done, and a brand style guide was created to bring the business into the modern age. Granville Barbers is a high-quality barbershop located in the heart of South Granville. They have been around since 1968, so I wanted to emphasize the vintage aspect, but with a modern feel. The logo was designed to show trust, reliability, warmth, and professionalism.
WEBSITE
The responsive landing page was created using the brand colours, fonts, and images. The designs are bold, dark, and professional for a more luxurious feel. Every aspect was kept consistent from desktop to mobile, which was adapted to a single-column layout for easier visibility and scrolling. This creates a unified experience on both platforms.
DESKTOP
MOBILE
ADS
The ads were created to match the website, using brand images with a dark tint and emphasizing the bold logo. With the ads, i kept the typography modern and professional to inspire trust.
Sandwich Board
The sandwich board is clean and inviting. Using a black, white, and grey colour scheme to stand out and be easy to read while walking down the street.
STATIONARY
Programs used: Illustrator, Indesign, Photoshop