Valleygirl Run Club is a community-based group in the Fraser Valley that provides a space for women of all running levels and paces. The client came armed with a specific idea in mind and a stock logo created on Canva. The mission: create a beautiful logo without straying too far from the original idea and colour palette. The brand's identity was defined around the core keywords: modern, sporty, feminine, inviting, and humanist.
LOGO SUITE
A complete logo suite was developed to support Valleygirl Run Club as a growing brand. With the club in its early stages, the system was designed to be flexible and adaptable across a range of applications. From primary, secondary, and tertiary logos to apparel-specific variations, everything is thoughtfully aligned with the club’s identity.
APPAREL
